About Us

We are a specialised, NON-PROFIT organization dedicated to studying, understanding, describing and improving the user experience (UX) of ALL users of software driven technology in healthcare. ANY PROFIT we make is reinvested into improving the UX of software in healthcare through research and other initiatives. 

We have formal training in software design and development, usability engineering and evaluation, information systems and clinical healthcare.

Our expertise is  rooted in having dealt with software in healthcare from every conceivable perspective  - as users, analysts, designers, developers,  maintainers, managers and evaluators.